Press Coverage

Tees For A Cause

Pulp magazine online | 8 October 2008

Comics support mental health

Sunday News | 5 October 2008

TV comic and bro'Town star Oscar Kightley doesn't mind giving the issue of mental health a gentle ribbing but he says there's nothing funny about any sort of discrimination against people suffering from mental illness. 

Limited Edition T-Shirts Make Their Mark for Mental Health

Get Frank | October 2008

Limited edition t-shirts make their mark for mental health

The Big Idea | 2 October 2008

Fashion Q&A: thehinitiative Creative Director Li Ling Ng

The Big Idea | 2 October 2008

A little interview with Li Ling about thehinitiative, how it started, and things that inspire her.

T-shirts help mental health

Thread | October 2008

thehinitiative

Jeanne Mackenzie, Funk magazine, South Africa | August 2008

Profile on thehinitiative in the fashion section. 

Retail Therapy: Fashionable do-gooder

Zoe Walker, Viva magazine, The New Zealand Herald | 11 June 2008 

Wellington label thehinitiative has collaborated with World Vision New Zealand to launch a range of tees to will support and raise awareness for the Children in Crisis programme. The T-shirt range includes three designs in mens' and womens' styles, and also come in organic and fair trade cotton. We particularly like the daisy tanker tee, as seen here on Jane Yee. They are available now from Rex Royale and Starfish in Wellington or at www.thehinitiative.co.nz, with 25 per cent of all online sales going to World Vision.

Fashion bringing freedom

Thread |  3 June 2008

New Zealand label thehinitiative has launched a street wear T-shirt range- modelled here by singer Rapture Ruckus- together with World Vision New Zealand, in support of the Children in Crisis programme.  

thehinitiative

Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, KR Connect | 19 May 2008

thehinitiative is a fashion house that produces cool t-shirts in New Zealand; nothing startling about that. After all, New Zealand is now recognized as a distinctive influence in fashion. But thehinitiative has combined their passion for clothes with a passion for making the world a better place. 

Asia Downunder

Pushpa Jabin, Asia Downunder, TV ONE | Episode 7, 13 Apr 2008

We meet a former financer who has turned her hand to putting the charity back into shopping.

Promise to tackle the killer in our midst

Keri Welham, The Dominion Post | 25 March 2008

NZ's suicide rate has fallen about 20 per cent in the past decade, but 500 people still kill themselves each year. Now the Government has introduced a five-year action plan in the hope of bringing down the toll.

Our Mental Health Foundation Normal is Over-rated t-shirt is featured in the photo of Sheree Veysey.

Mind and Soul

ProDesign | Issue 92, 2007

It seems everybody is getting into the t-shirt thing right now, but a bunch of North Island designers is also using the medium to support mental health.

Mission tees are food for thought

Simon Edwards, The Hutt News | 4 December 2007

There were more than 80 entries in a competition to design a t-shirt in aid of Wellington City Mission, yet the efforts of three Year 10 students at Sacred Heart College were judged the best. 

Tee-shirts artists against poverty

Thread | 27 August 2007

World Vision has launched a new nationwide art competition, Art 4 Aid, with Wellington label The Hinitiative being involved in supporting the T-shirt design category. Art 4 Aid is part of World Vision's youth programme, Rampant, but competition entry is open to anyone in New Zealand interested in fighting poverty by donating their time and artistic talents.

Food for thought

The Dominion Post | 19 July 2007

Wellington fashion streetwear label The Hinitiative and Wellington City Mission have launched a T-shirt design competition open to college students in the Wellington region. 

Chari-tees help at risk youth

Rob Olsen, The Hutt News | 27 March 2007 | Photo credit: Samantha Loong

Wellington fashion designer Li Ling Ng has released her new line of stylised tee shirts in the name of charity.

New 'charitees' in stores now

Rob Olsen, The Wellingtonian | 22 March 2007 | Photo credit: Samantha Loong

Wellington fashion designer Li Ling Ng has released her new line of stylised tee shirts in the name of charity.

LOOK GREAT, DO GOOD

Her Business | December 2006 issue

The Hinitiative announced the launch of their first t-shirt range and website.

It's fashion with a heart and a conscience

Rob Olsen, The Wellingtonian | 16 November 2006

Wellington woman Li Ling Ng is a businesswoman with a serious social conscience. The 24 year-old accountant has come up with a novel way of raising money for charities through the fashion industry. She produces stylised t-shirts and sells them, with a portion of the sales going to pre-selected charities. 

Doing Good

Carolyn Enting, The Dominion Post | 9 November 2006 | Photo credit: C.Y. Leow

Wellington-based label Hinitiative is also mixing ethics with fashion with its new range of Braille T-shirts.

T-shirt Competition brings Food for Thought

Thread | 15 July 2007

The Hinitiative and Wellington City Mission have launched a street wear t-shirt design competition that is open to all wider Wellington region college students.

Li designer with a cause

Kate Wright, Citylife News | 31 October 2006

For Li Ling Ng, charity really does begin at home. The Kilbirnie resident, pictured, has just launched The Hinitiative, a range of designer tees, which support local charities.

The Hinitiative - fashion for a great cause

Thread | 29 October 2006

Look great and do good, says Li Ling Ng of The Hinitiative, a Wellington-based designer fashion label playing Robin Hood- with her first range of charity fashion "I Heart NZ" tees for Braille week...as we all know that we love spending on ourselves, and less so on charity.