thehinitiative was founded in late-2006 by Li Ling Ng, when a finance career could not hold back any further Li Ling's passion for fashion, design, business and doing good. Life's too short to not be doing something you're passionate about!
thehinitiative is a charitable design label playing Robin Hood. We all know that we like spending on ourselves and others, but we still want to help out somehow! It just seems a little easier to buy that latest stylish top than to pop that same amount into a collection bucket though.
So, why not kill two birds with one stone: LOOK GREAT, DO GOOD.
Get a t-shirt, look great in it, and money goes to charity and good causes. Simple as that.
thehinitiative is here to provide
- our charity partners with a different way of fundraising via the street wear fashion market and a way of raising awareness of causes through a fashion medium
- the public with a brand that they can identity as being socially conscious and know that whatever is purchased through it will be contributing to society and good causes.
And, the icing on the cake: basically ALL our profit goes to charities!
For behind the scenes talk, check out our blog at http://thehinitiative.blogspot.com